Takara Tomy

"The Hero Killer's will... I plan to make it a reality."

POP UP PARADE is a series of figures that are easy to collect with affordable prices and speedy releases! Each figure typically stands around 17-18cm in height and the series features a vast selection of characters from popular anime and game series, with many more to be added soon!

Dabi of the League of Villains is next to join the POP UP PARADE series. Dabi's unique coat and menacing smile have been carefully recreated in figure form.

Leader of the League of Villains.

POP UP PARADE is a series of figures that are easy to collect with affordable prices and speedy releases! Each figure typically stands around 17-18cm in height and the series features a vast selection of characters from popular anime and game series, with many more to be added soon!

From “My Hero Academia” comes a POP UP PARADE figure of Tomura Shigaraki, the leader of the League of Villains! His crazed look barely visible beneath the hand covering his face has been faithfully captured in POP UP PARADE form. Be sure to add him to your collection!

SMASH!!

POP UP PARADE is a series of figures that are easy to collect with affordable prices and speedy releases! Each figure typically stands around 17-18cm in height and the series features a vast selection of characters from popular anime and game series, with many more to be added soon!

From "My Hero Academia" comes a POP UP PARADE figure of Izuku Midoriya in his Costume γ outfit! The figure features Deku right as he unleashes a devastating kick. Be sure to add him to your collection along with POP UP PARADE Katsuki Bakugo: Hero Costume Ver. (sold separately)!

Shoto Todoroki joins the Nendoroid Swacchao! series!

Shoto Todoroki from "My Hero Academia" is joining the new Nendoroid Swacchao! series! Nendoroid Swacchao! figures feature a Nendoroid sitting in a chair, making it easy to display them on desks, shelves or areas tight on space! The figures can even be displayed on the edges of your desk or shelf, so enjoy collecting and displaying them everywhere!

*Use the included stand to display.

Power from the anime series "CHAINSAW MAN" has been made into an amazing 1/7 scale figure!
This original design depicts Power gripping her trusty hammer in one hand while she caresses Meowy with the other. The figure has been sculpted with exquisite care, and all of Power's characteristic features-her devil-may-care smile, her billowing hair, and her incredibly detailed outfit- have been brought to life. Her blood weapons have been colored in a way that emphasizes their incredibly realistic texturing-the attention to detail you've come to expect from S-FIRE!

"ONE FOR ALL FULL COWLING 100% Eri, will you lend me your power?"

The breathtaking scene from the anime series My Hero Academia where Deku and Eri reunite and fight together has been sculpted for the Super Situation Figure series!
The Quirks of the two characters are expressed by their spirited poses, and further enhanced by the dramatic diorama-like stand, the exquisite modeling of the effect parts, and S-FIRE's signature vibrant color techniques. Experience the animation brought to life with this realistic collectible set.
The figure is planned to be compatible with Play AR. Activate the app's augmented reality functions for extra fun!

"I love seeing people looking happy. So... It was only natural that I'd want to help people who looked like they were in trouble..."

Now we proudly present the latest work of SEGA's high-quality figure brand "S-FIRE" series, "Ochaco Uraraka" from "My Hero Academia", who always fights cheerfully and nobly!

This figure represents Ochaco activating her ability "Zero Gravity", with clear parts and floating stones.

What's more, you can enjoy the visual effects around the figure through the AR application.

Be sure to add cute and energetic “Ochaco Uraraka” to your collection!

Presenting a large 1/4 scale figure of Shoto Todoroki!

From the popular anime series "My Hero Academia" comes a 1/4 scale figure of one of the main character Izuku Midoriya's rivals, Shoto Todoroki!
The figure features the generally calm and collected Todoroki with a strong-willed and determined look in his eyes. Note the realistic modeling of the flame coming from his left hand and his distinctive hero suit design, along with several other details that can only be captured in 1/4 scale form! Be sure to add this 34.5cm large-scale figure to your collection!

Izuku Midoriya puts his life on the line against the superpowered freak of nature―Muscular.
Relive the action with S-FIRE's realistic modeling technology and vibrant color techniques! See Deku's unwavering tenacity etched across his face and the ferocity of Muscular's rippling armor of flesh as their Quirks collide!

Experience the animation brought to life with this realistic collectible set.

Compatible with Play AR. Use the app's augmented reality functions for extra fun!